Some time between the Roswell Incident and a couple of years ago, in an underground vault beneath New Mexico a plan was hatched…

Beady is the brainchild of Bicycle Technologies International. BTI, based in Santa Fe, NM, has been a distributor of cycling products and accessories since 1993. Offering over 20,000 items and 400 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. See www.bti-usa.com for more information.